To stand out in the rapidly digitizing Quick Service Restaurant (QSR) space, brands need to go beyond simply providing web and mobile ordering tools. This is a trend that was highlighted on Tuesday (October 12) via a new partnership between Wendy’s and Google Cloud that will bring a suite of data analytics, artificial intelligence (AI) and other capabilities aimed at pushing the digital business game to the next level. in its 7,000 locations.
“We believe that Google Cloud’s AI / ML and data analytics solutions will allow Wendy’s to innovate to create fast, smooth and fun interactions that redefine the way customers visit and enjoy our restaurants,” said Wendy’s chief information officer Kevin Vasconi said in a statement. declaration.
The statement notes that the partnership could include the use of Google Cloud’s BigQuery data warehouse and its Looker data analytics product, using cloud AI to improve orders, and its Anthos multicloud management tool.
“By combining Wendy’s commitment to innovation with the best of Google technology, we can help create the quick-service restaurant of tomorrow that redefines speed, convenience and quality,” commented Robert Enslin, President of sales at Google Cloud.
Restaurants today are much more digital than two years ago. Since the start of the pandemic, ghost kitchens – restaurants available on digital ordering platforms without a consumer presence – have grown from a new niche model to a widely used tool, and the dining rooms and kitchens of the restaurants are also becoming more digital. Contactless technologies like QR codes are now appearing regularly on restaurant tables, and new robotic tools are emerging to provide AI solutions for everyday kitchen tasks.
Changing consumer ordering habits are causing digital sales to skyrocket. Research of the PYMNTS studyThe economics of bring it to me, created in collaboration withFiserv Carat, finds that 61% of American consumers now order prepared meals online, and 58% do so more often than before the start of the pandemic. These numbers are even higher when you look at the habits of young consumers who make up the future restaurant clientele, with about three-quarters of bridge millennials, millennials, and millennials ordering online.
What industry insiders are saying
“Existing software no longer serves today’s restaurateur who manages experiences onsite, online, curbside and via delivery.” Doron Friedman, co-founder and product manager of SpotOn, a company that, among other offerings, creates ordering and payment technologies for restaurants, told PYMNTS in an interview. âHaving an omnichannel solution will be extremely important. Homeowners need a system that connects all aspects of their business, acting as a single source of truth across the front of the house, the back of the house, digital presences and, of course, the customer.
“In five years, I think restaurants in general will be built on the Internet of Things”,Andy Wiederhorn, CEO of FAT Brands, the global franchise company behind 14 major restaurant brands, including Fatburger, Johnny Rockets and Round Table Pizza, told PYMNTS. âCustomers will place an order on their phone or in store, which will then notify a restaurant’s POS system, who will talk to the grill, who will talk to the fryer, who will talk to the walk-in refrigerator, who will call order from the potato supplier without a manager or cook having to lift a finger.
Read more: SpotOn supports restaurant recovery with forward-looking technology
Also: FAT Brands CEO Predicts ResTech’s IoT Future