Collectors are passionate about their hobbies, from Jerry Seinfeld’s obsession with classic Porsche cars to fast food fans who buy blockchain assets instead of action figures.
Of all the inventive crypto-blockchain games we’ve heard of this year, we’re submitting Burger King’s deal with Sweet Non-Fungible (NFT) Token Market like maybe the coolest.
As part of the launch of its new Royal Perks loyalty program, BK has partnered with Sweet to gamify NFTs, giving channel loyalists the chance to collect digital tokens that unlock even more rewards once set. ended. It revolves around the new âKeep It Realâ marketing campaign, where celebrities create their ideal BK meal, enrolling customers in an NFT collectibles set.
The Restaurant Dive news site summed it up this way: âCustomers can scan a QR code on each Keep It Real meal box to receive one of three collective NFT game pieces, according to details shared with Marketing Dive. When the full set is collected, guests programmatically receive a fourth NFT, a reward that could be a 3D digital collectible, free Whopper sandwiches for one year, autographed merchandise, or a call with one of the Famous Ambassadors. in the countryside.
Let’s take a look at the menu. From a Burger King announcement, we have the “The Cornell Haynes Jr Meal aka NELLY” (classic flame-grilled WhopperÂ®), “The Larissa Machado Meal aka Anitta” (Impossible â¢ Whopper), or “The Chase Hudson Meal aka LILHUDDY” (main- Spicy Ch’King â¢ breaded with cheese).
The gamified goodies in NFT form are a first digital way for Burger King to promote the ban on 120 artificial ingredients in its delicious items, but we see other possibilities.
For Whopper shoppers from another generation, we would like to suggest âThe Yoko Ono aka Screamer Mealâ (a bun with nothing on it, expressing an artist’s search for meaning), or âThe Mick Jagger aka Too Old to Rock and Roll â(burger and fries with free hip replacement).
Or not. But the creative possibilities are endless.
Would you like digital fries with this?
Burger King isn’t the first fast food chain to DIY NFTs this year – and it won’t be the last.
In the first quarter, Pizza Hut Canada launched â1 Byte Favorites Pizzaâ, creating a new category of digital assets with cheese: the NFP, or ânon-fungible pizzaâ.
In a statement, the channel said, âAt a time when NFTs are hitting record highs in cryptocurrency markets, Pizza Hut is offering 1-byte favorites at record prices. Pizza Hut will offer these perfect 8-bit (8-bit = 1-byte) slices for about the cost of a real bite of pizza, or 0.0001 ETH.
So now we also understand the value Ethereum places on a single bite of pizza. Good to know for budget-conscious blockchain burger fans.
It’s really corporate altruism, as the chain explained that âPizza Hut believes that no world should exist without pizza, especially their pan-fried pizza. That’s why they wanted to make sure it was part of the digital world. It’s a feeling that anything but lactose intolerant can endure.
And did anyone think McDonald’s wouldn’t profit from the NFT action? Also in the first quarter, McDonald’s France started offering NFTs as a prize. Marketing industry news site Famous Campaigns reported in April that âthe fast food company revealed its first two NFTs featuring the iconic Big Mac and a box of Chicken McNuggets. This was followed by a message on Twitter … announcing the release of two more NFTs featuring a sundae and fries.
âAlthough the NFTs will not initially be sold by McDonald’s, the contest winners will be able to do with them whatever they want, including selling them,â the site added.
We feel a business opportunity. It is strangely reminiscent of pizza and burgers.
Consumer goods want to enjoy non-fungible pleasure
Why should fast food outlets and quick service restaurants have all the fun of NFT?
Chipmaker (it’s potato, not a semiconductor) Pringles created and auctioned off original NFT artwork – from a box of Pringles. At the going rate of $ 600 each, we don’t see a problem.
As Adweek reported, “The Kellogg-owned snack brand is auctioning 50 limited edition animated works of art in non-fungible token (NFT) form around a virtual flavor called CryptoCrisp.”
Adweek said the auctions started “at the equivalent of about $ 2 in Ether cryptocurrency” and reached $ 600. Profits were donated to artist Vasya Kolotusha, who created the crisp crypto collectable.
âA purchase gives the purchaser the rights to a 6-second 1080 Ã 1080 pixel video file of a rotating gold Pringles tin can and a Certificate of Authenticity that guarantees its uniqueness. The artwork is being auctioned off on the Ethereum Rarible-based NFT marketplace platform, âaccording to Adweek.
Since CPG rhymes with NFT, Kellogg’s moved around the same time General Mills auctioned 10 digital artworks to welcome back their beloved Chocolate Dunkaroos.
This is just the beginning. We’re looking at NFTs everywhere soon, as are major marketers.
As the Marketing Dive news site reported, âThe NFT craze is sparking interest from brands looking to turn growing interest in digital assets into more advertising for their campaigns. Dole Sunshine recently announced plans to sell a series of original digital artwork as NFT and donate the proceeds from the auction to anti-hunger programs. Procter & Gambleâ¦ jumped on the NFT bandwagon with an auction of digital artwork inspired by its Charmin toilet paper brand, with the intention of donating the proceeds to charity.
What is it that puts the “fun” in “non-fungible?” Clearly, this is food.