‘It’s okay?’ Revival Series


“Thinking back to it all, I still feel like I’m in a surreal movie that we still experience in Covid over a year later.”

Restaurants around the tri-state area are finally returning to normal as most COVID-19 restrictions will be lifted next week. In a joint statement, the governors of New York, New Jersey and Connecticut lifted the ban on bar seating and buffets and other self-service restaurants on May 7; capacity limits for indoor and outdoor dining will be eliminated on May 19. Despite the gradual change, restaurateurs are wary as the search for personnel has remained a concern. Before the announcement, Richard Santore, vice president of Bielat Santore & Company, met with Marilyn Schlossbach, owner of several restaurants and president of the New Jersey Restaurant Association, who pointed out that the lack of staff had become the biggest hurdle of the restaurant industry.

“We created it; we’re still here,” Schlossbach boasted, referring to his six businesses still surviving the obstacles of the last year of the pandemic. Schlossbach owns and operates Langosta Lounge, Pop’s Garage, Asbury Park Yacht Club and Saltwater Market in Asbury Park; White Chapel Project in Long Branch; and Tini’s Fish House in Normandy Beach – slated to open this month for the season. Pat on the back because it’s been a tough race, “she praised. During Santore’s meeting with the humanitarian aid worker following mandatory statewide closures last year, Schlossbach was optimistic that her businesses would fare better than ever, but these days she has some concerns. “It’s not a fun place to be as a business owner or as a business owner. ‘human being,’ Schlossbach said, admitting that he was difficult to provide customers with the same quality customer service they are used to. “Most of the staff did 50 hours a week in three days,” Schlossbach said. “How are we going to continue if it isn’t even May and people are working like that.”

The state’s restaurateurs face the same problem with the lack of employees, blaming the multiple rounds of Paycheck Protection Program (P3) loans as the reason workers are reluctant to return. “There is no incentive for people to return to work,” Schlossbach said. “They should have found a better solution, [an] ready-made plan for this stimulant for people. Appreciating the support of other businesses and loyal customers, Schlossbach revealed that she received a grant from the delivery service, DoorDash, and generous contributions to one of her locations from a dedicated couple who frequent Langosta Lounge. . “The perception of me and my business is that we have a lot of things when [in actuality] I’m a woman who owns it all, ”Schlossbach said. “We’re just very aggressive to move forward and we’re doing whatever it takes to keep going.”

Schlossbach tried to maintain some normalcy in its businesses last year, including continuing to offer live music. “We need this passion to keep going; it’s not just the money, ”Schlossbach said. “I would take the passion out of money any day.” Being able to enjoy live entertainment has been a savior for customers seeking relief from the news. “As long as we cover the costs and the musicians can play, it makes people feel good, and for me that’s the most important thing to remember,” Schlossbach said. “It’s really hard to feel good when you’re going through this.”

Although the world is not out of the woods just yet, Schlossbach is shocked that the Covid-19 pandemic has lasted this long. “Thinking back to it all, I still feel like I’m in a surreal movie that we’re still experiencing at Covid over a year later,” Schlossbach said. Forced to cut back on his usually busy lifestyle encouraged a new outlook for the restaurateur. “I don’t want so much anymore,” Schlossbach explained, declaring his desire to venture out of the country. “Perhaps [I’ll] make a retreat center with cooking and surfing or something more in line with the lifestyle I want to retire and the one I dreamed of.

To view the full video interview, visit the Bielat Santore & Company website at http://www.123bsc.com and stay tuned for the next “How Ya Doin?” Video. series.

About Bielat Santore & Company

Bielat Santore & Company is a well established commercial real estate company. The company’s expertise lies mainly in the restaurant and hospitality sector, specializing in the sale of restaurants and other real estate activities in the food and beverage sector. Since 1978, Bielat Santore & Company executives Barry Bielat and Richard Santore have sold more restaurants and similar type properties in New Jersey than any other real estate company. In addition, the firm has obtained more than $ 500,000,000 in financing to facilitate these transactions. Visit the company’s website, http://www.123bsc.com for the latest new listings, property searches, available land, market data, funding trends, RSS feeds, press releases and more.

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