SCOTTSDALE, Ariz., May 23, 2022 /PRNewswire/ — TRAY, an innovative POS and catering management platform for corporate restaurants, today announced a multi-year agreement with IHOP® restaurants in the United States.
In this new partnership, IHOP will upgrade its current POS systems to TRAY’s system. The new system allows IHOP franchisees to take advantage of more efficient training and enables more up-to-date technology in all restaurants. Since the TRAY technology uses Android-based hardware, it provides an additional cost savings opportunity for franchisees and enables rapid conversion with minimal restaurant disruption.
“TRAY meets the stringent requirements of our business and the business of our franchisees now and in the future,” said justin skelton, CIO of DINE Brands. “TRAY’s ability to customize enables continued growth and innovation.”
According to the founder and CEO of TRAY, Peter Kellis“We knew we had a great enterprise solution for family entertainment centers, which was our original goal, but we didn’t have everything full-service and quick-service restaurants needed. For several years “, working with the formidable team of DINE has helped perfect our offer. This new adventure with IHOP confirms our technology and our ability to support major catering brands”,
TRAY’s system is modern and cloud-based and can handle the changing requirements of more than 1,600 IHOP restaurants across the United States, including online ordering, apps and tablets. The system also allows integration with other business software for reporting, payments, inventory, scheduling, and more. TRAY is processor and hardware agnostic, making its service a flexible choice for brands looking for a change.
TRAY is the developer of an enterprise restaurant and point-of-sale management product compatible with multiple types of hardware processors and credit cards, allowing restaurants to continue using their point-of-sale hardware devices, their payment systems and other systems, while dramatically improving the way orders are picked and processed. It can also manage multiple parts of a catering business, offering corporate menu management, time tracking, staff handhelds, and online, tabletop, and kiosk ordering.
TRAY offers a long list of features for enterprise-level restaurants. He is also working on bespoke and customizable features with clients. With DINE Brands Global, TRAY has added over 500 full-service and enterprise features to its technology.
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