âWe started e-commerce right from the start of the lockdown, and it became our lifeline,â she says. “Our community really showed up to us and helped us through.”
Community support is essential to the success of local small businesses. But many people feel at odds – with online retail giants and big box chains promising low prices and fast delivery, local stores could go down the drain. And with Amazon Prime Day taking place on June 21-22 of this year (and the holiday season, with its explosive Black Friday sales not far behind), there will likely be big discounts on many items on your list. of groceries – incredible prices that local retailers often find impossible to compete with. Ultimately, however, supporting local vendors doesn’t have to be an all-or-nothing approach.
âYou won’t be able to buy one hundred percent local every time,â says Bill Brunelle, co-founder of We are independent, an organization that provides free marketing support to thousands of small businesses across the country. âBut if you move 20 or even 10% of your shopping locally, you’re going to have a significant impact on this business. “
If you are looking to support small businesses more often, there is a lot you can do. Here are some ways you can support local small businesses on Prime Day and every other day of the year.