Particularly during the COVID-19 pandemic, businesses have realized how crucial it is to have some sort of online presence. For some, that meant allowing ordering through a restaurant’s website. For others, it meant developing an ordering app. Without these new ordering, take-out and delivery options, many restaurants likely would have had to close their doors.
While it might seem easier to just browse a food delivery app like Grubhub or DoorDash, you can usually get away with ordering directly through the restaurant. For example, with the McDonald’s app, you can get a free medium fry, no purchase necessary (via Clark Offers). Many restaurants have rewards or similar point programs which also sweeten the deal.
Now, that doesn’t mean that any of these apps are perfect. Each restaurant will have different strengths and weaknesses. However, customer feedback is a great way to raise concerns and suggest changes. Editors, for example, took to the internet to share their thoughts on the Chick-fil-A app, offering insight into how the popular restaurant can improve.
Say the change you want to see in the app
Reddit recently started a thread with thoughts on what’s missing from the Chick-fil-A app. Nearly 100 Editors weighed in with their struggles and desired changes. Several comments suggested implementing an option for split payments so that the rest of a gift card can be used with a debit / credit card.
User Needmoarbass wanted: “More offers. [Chick-fil-A] only has rewards. Most fast food apps have offers that don’t require reward points. Others said they frequented other fast food restaurants just for the great deals available on the apps.
Customization options – or rather the lack of them – was another common complaint. Redditor Beautiful-Pear-5563 said they just wanted “the ability to order a large mac and cheese” on the app. Another Redditor wanted to be able to replace hot chicken with cold chicken in a wrap. Others wanted an option for condiments or for a cup of ice cream. Any comments can also be shared via the Chic-fil-A contact portal.