General Assembly Pizza announces the appointment of a new member of the Board of Directors, Karen Zuccala


TORONTO – (COMMERCIAL THREAD) – General Assembly Holdings Limited (the “Company” or “GA Pizza”) (TSXV: GA), a relaxed Toronto pizzeria that has become an omnichannel consumer packaged product (“CPG”) brand, announced today ‘what Karen Zuccala was appointed to the Board of Directors of the Company and was also appointed Chairman of the Nominating and Corporate Governance Committee (the “Committee”), effective July 20, 2021. The appointment of Ms. Zuccala as Chairman of the committee succeeds Nima Besharat’s role as Chairman of the Committee.

Ms. Zuccala has over 20 years of experience in the business world, working with some of the world’s most recognized consumer / packaged goods companies and brings extensive knowledge of sales branding to the world. detail to the board of directors of the company. Having lived and held leadership positions in Europe and Canada, Ms. Zuccala has built a solid reputation in the areas of brand and digital marketing, strategic business planning and e-commerce. His passion for technology and innovation has fueled market disruption for some of the world’s most iconic brands.

“We are proud and delighted to welcome Karen to the team. Karen brings a wealth of retail and e-commerce experience and will be a tremendous asset as we advance and expand our wholesale channel and diversify our product offering, ”said Ali Khan Lalani, Founder and Chief Executive Officer by GA Pizza.

A regular in the retail industry, Ms. Zuccala began her career at adidas, where she launched the brand’s first national branding campaign, Nothing is impossible, and product innovation, ClimaCool, which led to double-digit sales. Ms. Zuccala then moved to Germany to work for the adidas world headquarters in Herzogenaurach. She has managed global marketing campaigns for running and training, working with some of the world’s best-known athletes including David Beckham, Allyson Felix and Haile Gebrselassie. After working in fashion in Italy and landing in Canada at the Anomaly design agency, Ms. Zuccala returned to the world of sports, working at Nike as the brand’s marketing director, where she managed a cross-functional team. in Chicago and Toronto. She launched Nike Canada’s first e-commerce platform, which quickly became the second growing market among 27 countries. Ms. Zuccala has led all of the brand’s experiences, including Toronto’s first-ever All-Star Weekend and countless digital activations including a DeMar DeRozan Raptors sticker pack, Air Max month, weekend Nike Women’s Toronto, Women’s World Cup and Just Do It Basketball Headquarters in Chicago.

The Company also announces the issue to Ms. Zuccala of 100,000 stock options (the “Options”) to acquire the same number of Class A ordinary shares in the capital of the Company at an exercise price. C $ 1.73 per share with 25% of these Options exercisable on the first anniversary of the grant date, and 9.375% on a quarterly basis following the first anniversary of the grant date.

The appointment of Ms. Zuccala to the Board of Directors of the Company and the issuance of options to Ms. Zuccala are each subject to the approval of the TSX Venture Exchange.

About GA Pizza

GA Pizza started life as a quick and relaxed pizza place in the heart of Toronto. Three years later, we also offer a line of consumer packaged freezer-to-table products and a revolutionary direct-to-consumer platform: a pizza subscription ( and a gift service (give.gapizza. com). Our ambition ? Make delicious pizzas available to everyone, everywhere. We are always striving to take pizza to new heights, to show the world that better pizza is possible, to find new spaces and places to deliver unparalleled pizza experiences. Find us at the grocery store or visit

GA Pizza multimedia resources available for download.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-looking information

This press release contains statements that constitute “forward-looking information” or “forward-looking statements” (together “forward-looking information”) within the meaning of applicable securities laws, including statements regarding plans, intentions, beliefs and the Company’s current expectations with respect to future business activities and operational performance. Forward-looking information is often identified by the words “could”, “would”, “could”, “should”, “will”, “intention”, “plan”, “anticipate”, “believe”, “estimate” , “Expect” or similar expressions and includes information regarding expected increases in the Company’s production capacity at the main plant and the Company’s growth strategy.

Investors are cautioned that forward-looking information is not based on historical facts but rather reflects the expectations, estimates or projections of the Company’s management regarding future results or events based on the opinions, assumptions and estimates of management considered. as reasonable on the date the statements are made. Although the Company believes that the expectations reflected in this forward-looking information are reasonable, such information involves risks and uncertainties, and you should not place undue reliance on such information, as unknown or unforeseeable factors could have material adverse effects on the Company. the future results, performance or achievements of the combined company. Among the main factors and risks that could cause actual results to differ materially from those projected in the forward-looking information may include, without limitation, the following: there is no market for the securities of the Company ; the limited operating history of the Company; global economic risk; the impact of COVID-19 on Society; the general economic environment; cybersecurity risks; financial projections may turn out to be materially inaccurate or incorrect; the Company may have difficulty forecasting sales; general competition in the industry from other firms; growth risk management; dependence on management; insurance risks; changes in the costs of food and supplies could adversely affect profitability and ultimately our results of operations; our business could be affected by increased labor costs or difficulties in finding suitable employees; changes in customer tastes and preferences, spending habits and demographic trends could lead to lower sales; changes in nutrition and food regulations; the failure to establish our main production plant; the inability to increase production capacity; disruption in our facilities; government regulation of the food industry creating risks and challenges; risk associated with food safety and consumer health; changes in Internet and social media search algorithms; risks associated with leasing commercial and retail space; use of third parties for shipping and processing payments; environmental laws; we cannot persuade customers of the benefits of paying our prices for better food; our marketing and advertising strategies may not be successful, which could have a negative impact on our business; additional financing needs; the Company can prioritize customer growth and engagement and the customer experience over short-term financial results. This forward-looking information may be affected by risks and uncertainties relating to the activities of the Company and to market conditions.

If one or more of these risks or uncertainties materialize, or if the assumptions underlying the forward-looking information turn out to be incorrect, actual results could differ materially from those described in this document as being intended, planned, anticipated, believed, estimated or expected. Although the Company has attempted to identify risks, uncertainties and important factors that could cause actual results to differ materially, there may be others that could cause results not to be as anticipated. , estimated or planned. The Company does not intend and assumes no obligation to update this forward-looking information, except as required by applicable law.


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