EU investigates Google’s conduct in digital advertising technology
LONDON (AP) – European Union regulators have launched a new antitrust investigation into Google, this time to find out whether the US tech giant is stifling competition in digital advertising technology.
The European Commission said on Tuesday it had opened a formal investigation into whether Google had violated the bloc’s competition rules by promoting its own online display advertising technology services to the detriment of publishers, advertisers and retailers. rival advertising technology services.
The commission, the EU’s executive body and the bloc’s main antitrust law enforcement official, is examining in particular whether Google is restricting third-party access to user data for advertising purposes on websites and applications.
“Online advertising services are at the heart of how Google and publishers monetize their online services,” said Margrethe Vestager, chief competition officer and executive vice president for digital at the European Commission. Google collects data to be used for targeted advertising while also selling ad space and acts as an intermediary between online advertisers and publishers, she said.
“We are concerned that Google has made it more difficult for competing online advertising services to compete in the so-called ad technology stack,” Vestager said.
An email requesting comment was sent to Google’s press office.
The Associated Press