Edinburgh woman launches new restaurant social media business to promote free last minute tables
Digital designer and website developer Dr Lucy Lloyd has created a new Facebook page called Your Table’s Ready – Edinburgh, which aims to match restaurants across the city that have last-minute table openings with people who like the idea of a spontaneous evening.
She hopes to promote the Facebook group among Edinburgh restaurants so they can have fewer empty tables during the summer.
Lucy revealed where her idea came from: “I read so often how absences in restaurants debilitate businesses.
“My mother-in-law was visiting Edinburgh for the first time since the covid started and had booked a restaurant for dinner but couldn’t go because it had to close due to a covid contact.
“She then had the situation of wanting to eat out that night, but the assumption was that everywhere was full. I thought then that was such a lag – people wanted last minute meals and restaurants wanted to fill last minute tables, surely there was an obvious solution?
“The idea behind Your Table’s Ready is that a restaurant can highlight a free table on the Facebook page, and the potential customer contacts them to reserve it. “
She revealed what she hopes to gain from the page: “Honestly, I just wanted to do my part for the recovery. It has been heartbreaking to read how businesses are suffering. However, I was overwhelmed with the support and will explore what would be the most useful tool for restaurants to get their last minute availability.
The program was well received by the owners of an award-winning restaurant in town which was hit hard by a barrage of late cancellations and no-shows.
Management at Dine in Edinburgh’s cultural district had to introduce credit card charges for bookings after losing 80 bookings in the space of a week.
Paul Brennan, who opened the brewery and cocktail bar almost six years ago with Stuart Muir, praised the launch of Lucy’s Facebook page.
He said: ‘Your Table’s Ready – Edinburgh allows local businesses to sell last minute cancellations and gives Facebook group members the chance to visit some of Edinburgh’s most exciting restaurants while supporting the hospitality industry. when he needs it most.
“We wholeheartedly applaud this initiate.”
He continued, “Since we introduced the credit card fee, we’ve seen a drop in no-shows with all but two tables that showed up there for their reservation on Saturday night. But what we also noticed is a 20% drop in advance bookings. There are two ways of looking at it: you could say these are the people who will let you down, but you also have so many customers who are unwilling to give out their credit card details because of online scams.
He added: “The majority of people we spoke to are in favor of the fee, but I think this will have to be the way forward to prevent businesses from being affected by late cancellations and customers showing up. not for reservations. “