Images courtesy of Black Box Intelligence
Black Box Intelligence said on Tuesday it had acquired MillerPulse as part of a deal combining two of the biggest selling indices spanning the restaurant space.
The deal comes just four months after private equity firm Diversis acquired a controlling stake in Black Box Intelligence, a foodservice data company based in Dallas.
By acquiring MillerPulse, Black Box will add 50,000 catering units to Black Box Financial Intelligence, which measures industry sales, traffic, segment, cuisine and other financial benchmarks. MillerPulse was founded in 2013. MillerPulse covers all segments in over 120 US markets.
“The combination of these two companies builds on the strengths of the other, including expertise in the restaurant industry and financial markets, unmatched breadth in all segments of the restaurant business and unparalleled depth of data. at the market level, “MillerPulse co-founder Larry Miller said in a statement. Miller will remain as an advisor to Black Box.
Specifically, MillerPulse will enhance the Black Box Index’s list of quick-service restaurants, essentially giving the index a more comprehensive overview of the industry and insight into each of the major segments. The index will come with Black Box Workforce Intelligence, which measures workforce metrics, and Black Box Guest Intelligence, which examines customer satisfaction.
âWe are extremely pleased to see the two powerful datasets coming together to create an even more robust benchmark set that will truly be unmatched in the market,â Kelli Valade, CEO of Black Box, said in a statement.